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Forum : Always In Your Hands Forum : Always In Your Hands Forum : Always In Your Hands Forum : Always In Your Hands Forum : Always In Your Hands Forum : Always In Your Hands

On 23, Aug 2012 | In | By

Forum : Always In Your Hands

Client: Forum Magazine

Year: 2003

Scope: Brand Identity, Logo, Verbal Identity, Brand Architecture, Corporate Standards, Layout

 

Challenge

Rebrand the biggest Macedonian life magazine

 

Approach

We took a deep dive into the way local magazines were created and the way they were accepted by the public. We met journalists, readers and ad agencies, and mapped out the local competitive set. Based on these insights we developed the brand idea “F stands for Forum”. The ambition was to use the letter F as a basic communication symbol in the magazine’s identity. The extensive use of the basic symbol throughout the layout helped create a consistent verbal identity. We worked with the Forum editors to reshape all the section names according to the concept. Faksimil, Fazla, Faca, Finale, Fabrika za idei, Forshpan, Foaje, Feshta, Fanfari, Futura, Fetish, Feferonki, Femme fatale, Fajront… are some of them.

 

Results

The identity system captured the immediate attention, hearts and minds of readers and magazine lovers.